Nubank Business Onboarding
Verde Lar é uma empresa de design de interiores especializada em criar ambientes sustentáveis. Seu trabalho combina estética e funcionalidade com práticas ecoamigáveis, como móveis reaproveitados, materiais certificados e a integração de elementos naturais nos espaços.
Role: UX/UI Designer, Product Designer
Tools: Figma, Figma Make
Platform: Mobile (iOS & Android)
Context
Verde Lar é uma empresa de design de interiores especializada em criar ambientes sustentáveis. Seu trabalho combina estética e funcionalidade com práticas ecoamigáveis, como móveis reaproveitados, materiais certificados e a integração de elementos naturais nos espaços.
Problem
On first access, users can see available features, but it is not always clear which action should be prioritized to begin effectively using the account, which can lead to indecision or delayed activation.
Project Goal
Guide new business users to their first value-driving action inside the product, reducing friction during the first access and creating a clear sense of progress.
Hypothesis
The hypothesis was that a guided initial experience, with fewer decisions and visible progress, could help new business users start using the product with more clarity and confidence.
Scope and Focus
This project focuses exclusively on the first access after account creation and the flow leading to the first value action. It does not include a full app redesign, new features, or advanced flows.
The Solution
The solution proposes a goal-oriented onboarding flow, structured as a short and progressive journey that prioritizes a single initial action: receiving the first payment.
Guided flow with a clear beginning, middle, and end:
Short checklist to reduce cognitive load
One primary action per screen
Clear processing and completion states
Visual Highlight
Complete onboarding and first activation flow.
Design Decisions
Progress
Progress indicators are subtle and informative, helping users understand where they are in the flow without creating pressure or urgency.
Clarity
The experience prioritizes clarity over full feature discovery, guiding users to one meaningful action at a time during first access.
Guidance
Next steps are clearly suggested throughout the flow, while always preserving user control and choice.
Final Reflection
Small UX details create big impact.
This project blended data, empathy, and clarity to deliver a checkout that feels fast and human.
Expected Outcome
A more guided initial experience is expected to help new business users understand the product’s value faster and begin using it with greater confidence.
Learnings
This project reinforced the importance of clearly scoping the problem, prioritizing clarity at the beginning of the user journey, and treating onboarding as part of the activation strategy rather than a simple feature presentation.
*Concept project developed to explore product and UX decision-making in a real-world context.