Luma
Luma
Verde Lar é uma empresa de design de interiores especializada em criar ambientes sustentáveis. Seu trabalho combina estética e funcionalidade com práticas ecoamigáveis, como móveis reaproveitados, materiais certificados e a integração de elementos naturais nos espaços.
Verde Lar é uma empresa de design de interiores especializada em criar ambientes sustentáveis. Seu trabalho combina estética e funcionalidade com práticas ecoamigáveis, como móveis reaproveitados, materiais certificados e a integração de elementos naturais nos espaços.
Role: UX Designer
Tools: Figma, Visily, FigJam
Platform: Mobile (iOS & Android)
The Problem
Verde Lar é uma empresa de design de interiores especializada em criar ambientes sustentáveis. Seu trabalho combina estética e funcionalidade com práticas ecoamigáveis, como móveis reaproveitados, materiais certificados e a integração de elementos naturais nos espaços.
Verde Lar é uma empresa de design de interiores especializada em criar ambientes sustentáveis. Seu trabalho combina estética e funcionalidade com práticas ecoamigáveis, como móveis reaproveitados, materiais certificados e a integração de elementos naturais nos espaços.
Research & Insights
I reviewed over 50 user feedback entries and grouped them by frequency and severity.
Five recurring pain points emerged:
Forms were too long and confusing.
Shipping costs appeared too late.
Payment errors offered no recovery options.
Messaging felt robotic and vague.
Mobile layout caused visual fatigue.
I reviewed over 50 user feedback entries and grouped them by frequency and severity.
Five recurring pain points emerged:
Forms were too long and confusing.
Shipping costs appeared too late.
Payment errors offered no recovery options.
Messaging felt robotic and vague.
Mobile layout caused visual fatigue.
User Personas
Mariana – The Impatient Achiever
Wants a fast, straightforward checkout. Gets frustrated with long forms or slow screens.
Ricardo – The Cautious Planner
Needs clarity and transparency. Double-checks every step before confirming.
Customer Journey
Stages: Browsing → Cart → Shipping → Payment → Review → Success
Pain points: confusing ZIP validation, unclear cost summary, failed payment loops.
Opportunities: autofill, transparent subtotal and ETA, friendly error messages.
Stages: Browsing → Cart → Shipping → Payment → Review → Success
Pain points: confusing ZIP validation, unclear cost summary, failed payment loops.
Opportunities: autofill, transparent subtotal and ETA, friendly error messages.
Design Strategy
Simplify key interactions with fewer fields and clear labels.
Add real-time feedback for validation and payment states.
Use microcopy that reassures and guides.
Visualize the entire flow to identify friction and recovery moments.
Introduce a Conversational Assistant for coupons, payments, and tracking.
Simplify key interactions with fewer fields and clear labels.
Add real-time feedback for validation and payment states.
Use microcopy that reassures and guides.
Visualize the entire flow to identify friction and recovery moments.
Introduce a Conversational Assistant for coupons, payments, and tracking.
Prioritization
Effort vs. Impact mapping helped focus on:
High Impact / Low Effort: form simplification.
High Impact / Medium Effort: transparent costs.
High Effort / High Value: conversational flow.
Effort vs. Impact mapping helped focus on:
High Impact / Low Effort: form simplification.
High Impact / Medium Effort: transparent costs.
High Effort / High Value: conversational flow.
Effort vs. Impact mapping helped focus on:
High Impact / Low Effort: form simplification.
High Impact / Medium Effort: transparent costs.
High Effort / High Value: conversational flow.
Before
Before
After
After
Solutions
Solutions
1. Simplified Forms: Reduced steps + autofill + inline feedback.
2. Transparent Costs: Subtotal + ETA + tooltips.
3. Payment Feedback: Clear states + retry loop.
4. Conversational Support: Handles coupons + payments + tracking.
Main User Flow
This flow visualizes all user actions, system responses, and error recovery paths.
This flow visualizes all user actions, system responses, and error recovery paths.
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UX Writing & Accessibility
Friendly, human tone + verb-based buttons + accessible contrast.
Friendly, human tone + verb-based buttons + accessible contrast.
Expected Impact
Cart abandonment: ↓ to 52% (25% less)
Checkout duration: ↓ to 2m 40s (30% faster)
Payment success: ↑ to 70% (15% more)
Cart abandonment: ↓ to 52% (25% less)
Checkout duration: ↓ to 2m 40s (30% faster)
Payment success: ↑ to 70% (15% more)
Final Reflection
Small UX details create big impact.
This project blended data, empathy, and clarity to deliver a checkout that feels fast and human.
Small UX details create big impact.
This project blended data, empathy, and clarity to deliver a checkout that feels fast and human.